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Offer
Pilot-to-Revenue Program
A program for turning pilots, POCs, and design-partner interest into paid contracts and commercial proof.
A pilot without a conversion path is often just unpaid consulting. This program makes the pilot a commercial instrument: it should produce proof, urgency, and a clear next step toward a paid contract.
When to use it
Use the Pilot-to-Revenue Program when you sell through pilots that run but do not convert, and you need clearer success criteria, buyer ownership, and a commercial path.
- The product is sold through B2B pilots, proofs of concept, integrations, or enterprise trials
- Pilots are happening, but they do not convert
- The team needs clearer success criteria, buyer ownership, and a commercial path
What you get
Deliverables are shaped by your buyer and pilot context, but typically include:
Interest & POCsdesign-partner conversations
Paid pilotsscoped, time-boxed, paid
Conversionpilot to contract
Repeatable revenuea motion you can run again
- Pilot thesis and business case
- Buyer map: user, champion, economic buyer, technical buyer, blocker, and decision process
- Pilot scope and success criteria, plus a pilot proposal or one-pager
- Pilot timeline and responsibilities, and any product, onboarding, integration, or reporting requirements
- Pilot kickoff assets and a success reporting template
- A conversion path from pilot to paid contract, objection and stakeholder notes, and a recommendation: convert, extend, narrow, rebuild, or stop
How it's scoped
Semi-custom fixed-fee program. It requires a short paid discovery if the pilot structure, buyer roles, or conversion path are unclear. Discovery is important when pilots exist but do not convert: it clarifies whether the problem is buyer ownership, success criteria, product readiness, procurement, pricing, or a weak business case.
Where this fits
This offer sits inside the Grow family. Use these links to see the family context, the flagship offer of this family, and the full catalog.
First Paying Customers Program
A program for moving from validation or early product to first real revenue. See the First Paying Customers Program
All offers
Compare every Validate, Build, Grow, Scale, and Partner offer in one place. Browse the offer catalog
FAQ
Frequently asked questions
Usually because of buyer ownership, success criteria, product readiness, procurement, pricing, or a weak business case — not because the product failed. The program starts by identifying which of those is actually blocking conversion, since the fix is different for each.
A pilot thesis and business case, a buyer map covering user, champion, economic buyer, technical buyer, blocker, and decision process, pilot scope and success criteria, a proposal or one-pager, kickoff assets, a success reporting template, and a conversion path from pilot to paid contract.
It is a semi-custom fixed-fee program. A short paid discovery is required when the pilot structure, buyer roles, or conversion path are unclear, because those are exactly the variables that decide what the program has to fix.
More people than the pilot user. The buyer map explicitly separates user, champion, economic buyer, technical buyer, and blocker, because pilots frequently succeed with the user and still stall with whoever controls budget or procurement.
That is a valid outcome. The recommendation can be convert, extend, narrow, rebuild, or stop. A pilot that produces a clear no has still done more than an unpaid experiment that runs indefinitely without success criteria.
Contact
Bring us the decision you need to make.
Tell us where you are, what you are trying to prove, and what would make the next move worth it.
Prefer a conversation first?
If you would rather talk it through before sending a brief, book a short routing call and we will point you to the right next step.